Katerina Paglione
Cofounder

My journey in floristry began in the lush landscapes of my native Latvia, a land renowned for its vibrant horticulture and artistic sensibilities. The floral splendor that surrounded me was captivating, as were the principles of art and design I was studying at one of Europe’s esteemed art schools. The fusion of these two passions led me towards an unexplored canvas: floristry.
Becoming a mother to my two precious boys has enriched this journey, teaching me about the transformative power of nurturing, much like the blossoming of a bud into a vibrant bloom. This has deeply influenced my floral design philosophy, adding depth to my understanding of life, growth, and beauty.
Floristry for me is not merely arranging flowers. It is about creating a sensory narrative that ignites emotions. Whether it’s a vibrant bouquet or an elaborate event décor, my aim is to create floral compositions that echo the individuality and preferences of each client.
With BE BLOOM, I bring together the worlds of art and nature, sharing the enchantment of this union with our clients, one flower arrangement at a time.
