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Valerie Scherbakova

Cofounder

My love for floristry began through the lens of a camera. Being a professional photographer, I always noticed how flowers become bright accents in pictures, how the atmosphere in the frame and the mood of people instantly change. At some point, I wanted to explore more deeply everything related to floristry and learn how to create flower arrangements myself. Especially since the same principles of the golden ratio, harmony and contrast apply to bouquets as in photography. My artistic vision has become an important basis for a new hobby.

Floristry for me is an endless inspiration. Flowers have magic and great emotional power! Every day I observe how they transform spaces and bring joy to people’s lives. It gives a lot of meaning and value to what I do. Whether it’s a delicate romantic bouquet or the unique charm of the floral decoration of an important event, I like to create unique compositions that reflect the individuality and tastes of each client.