The Artists Behind Your Blooms
Dive into the journey of BE BLOOM, a passion project turned flourishing business by founders Valeria and Katerina. Born from their love of floristry, BE BLOOM is a testament to their shared vision of bringing joy to people’s lives through the beauty of flowers.
Artistry in Every Petal
- Sourced From Trusted Growers
- Meticulously Designed Arrangements
- Expertly Crafted For You
Our Values
At BE BLOOM, each arrangement is a precise blend of careful selection and artistic design. We source fresh, local flowers, ensuring every bouquet is a masterpiece.
Our Mission
We exist to create lasting memories. We believe in the power of flowers to express emotions, transform spaces and bring people closer together. Our mission is to provide expertly crafted, unique floral arrangements that speak directly to our clients' hearts.
Meet the Visionaries:
Valerie & Katerina
VALERIE SCHERBAKOVA
Cofounder
My love for floristry began through the lens of a camera. Being a professional photographer, I always noticed how flowers become bright accents in pictures, how the atmosphere in the frame and the mood of people instantly change. At some point, I wanted to explore more deeply everything related to floristry and learn how to create flower arrangements myself. Especially since the same principles of the golden ratio, harmony and contrast apply to bouquets as in photography. My artistic vision has become an important basis for a new hobby.
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KATERINA PAGLIONE
Cofounder
Growing up amidst the horticultural richness of Latvia and studying art and design spurred my passion for floristry, a canvas where art and nature merge beautifully. The journey of motherhood further deepened my appreciation for growth and transformation, shaping my philosophy in floral design. At BE BLOOM, I strive to craft emotional, individualized floral narratives, sharing the magic of this art with every client, one arrangement at a time.
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